10 Steps To Google Heaven

Every website owner wants to appear on the front page of Google, so here’s a handy ten step guide to achieving Listing Nirvana:

1) Be Owner of your Domain – none of this freebie rubbish. If you want a decent listing, you need to be hosted on a proper server with a proper domain name. The most it will cost you is £100 a year, so get rid of that freebie ISP web space now, OK?

2) Redirection? Indirection – not only do redirects and splash pages annoy your visitors, but they annoy the search engines too. At best they’ll make the robot spider ignore you, at worst, they’ll get you banned. GET RID OF THEM.

3) Text, Text, Text. Yes, your fully Flashed up site, or your fantastic front page graphic looks great. Really great. Just a shame no-one is going to see it, don’t you think? Google can’t index it properly, so what’s the point? Your pages need text, so get writing.

4) Great navigation – we all know that men don’t like to ask for directions, right? Then I’m guessing Google is a guy, because neither does he. Help the little guy out by making sure that your navigation is clear and obvious, and there are no scary dead ends (he’s not much good at 3 point turns, either)

5) Titles are King - just like those poor people that buy a Lordship, each page of your site is yearning for a title. And not just any title, oh no. Does the front page of your site actually WANT to be called “Home Page”? Of course not!! He wants to be called something grand and important, and above all, useful. So think about the titles of each of your pages – they’re more important than you think.

6) META is Better – OK, some people say that META tags are old news and don’t count anymore. Well, I’m saying that they’re wrong. So there. Include a META description and keywords tag in every page of your site. Why? Please, just trust me on this one.

7) Be Intent on Content – ok, ok, some short sighted readers could read that as saying ‘be incontinent’, but I’m sticking with it. This is probably one of the most important things I’m going to say to you, so come closer… no, closer… IF THE PHRASES YOU WANT TO BE HIGH FOR AREN’T IN YOUR CONTENT, YOU WON’T GET LISTED FOR THEM!!!!. Ahem…. sorry, got a bit carried away there. But it’s true.

The Links Effect - this is no revelation, we’ve known for ages that links to your site help drive you up the listings. So off you all went, and signed up to a million link sites, swapped links furiously, and then wondered why it did you no good. It’s simple; a good linking campaign is like great sex. You take it slowly, make sure it’s focused on great results, and choose your partners wisely. Jumping on anyone and everyone is rarely satisfactory. Qualities, not quantity, remember?

9) Map it out – are you using Google Sitemaps yet? No? Why on earth not? Oh, because no-one has told you about them? That’s because people like me want to keep the information to themselves. Google sitemaps is a Google run project that allows you to find out so much about how Google sees your site. There’s a whole article on sitemaps on its way so I won’t say anything else here but go to http://sitemap.google.com and sign up.

10) Track and Change – so you want to be in Google, but you’re not using Google Analytics? You want to be in Google but you’re not tracking your listings, changing and tweaking your pages regularly and testing the results? Then you don’t want to be in Google that much, now do you?

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So there you go, ten steps to Google Heaven.

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Easy, right?

So, right now, what are you thinking?

* “Wow, what a great article, that’s really helped me!”

* “That’s rubbish, it’s no different to any other article I’ve read on the subject”

* “But how does it relate to MY website, it’s too vague”

The chances are you’re thinking either number 2 or 3, or a combination of the two (of course, some of you will be still be wondering how I managed to relate a linking campaign to sex, but that’s because I have a certain type of audience…)

Let me tell you this – if you follow all of the steps above and work out how to make them fit your website, you WILL get better listings in Google. I guarantee it. If you don’t, I’ll give you your money back. OK, OK, I know its cost you nothing, but you get the picture.

But if that’s not enough for you, if you want more, and to have the whole process personalised for YOUR website, with step by step guides, screenshots, examples and advice, then I can do that too.

For a Google Marketing plan focused 100% on YOUR website, complete with a money back guarantee, visit www.nikkipilkington.com/google-marketing-plan.html

© Nikki Pilkington Please do not reproduce without either a link or permission

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Many people promote their gifts online by using autresponders and Google? Adsense. Let’s take a brief look at both.

An autoresponder’s function is to send out responses automatically by email to people who have visited your site and either completed a form (also known as a leads capture form, generated by your autorespnder) or emailed you, triggering your autoresponder. The automated responses can then contain newsletters, ebooks, reports and other types of information regarding your business.

It is important to think of autoresponders as sales tools. Then as you increase your use of them, you increase your sales and marketing efforts and chances for business success.

Google? Adsense is a program for advertising that is governed by Google?. It is really quite simple. You insert Adsense ads in your website or blog content. Then every time that someone clicks on your ads, you will receive small amounts of money that can add up to nice extra checks in the mail.

When you combine Google? Adsense with an autoresponder, you are giving yourself the edge over your competitors, giving you the success that you wish to achieve. Your autoresponder messages can host introductory paragraphs with links that take your readers to your website pages where you have Adsense ads on the pages with your gift items.

For example, an autoresponder message might read:

Dear [subscriber],

Welcome back to the Gift Gallery Weekly Ezine! Enjoy our new article this week entitled,

“Hot Summer B2B Gift Items!”

For great gifts to give your coworkers, boss or friends and family, visit our reviews of the top 10 Hot Gifts This Summer by visiting: http://YourDomain(dot)com (…and have this link go to a page on your site where you have reviews of the gifts plus Adsense inserted on the web page.)

[Closing message and signature with contact info]

———–

For help writing your ads and learning more about how to best set up your Adsense campaigns, search articles on “Adsense tips” to learn more and keep up with any changes in Google? marketing. For help with autoresponders – how to set them up and use them for your projects, simply search “autoresponder tips” in your favorite search engines and find articles on the topic.

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One of the first horrible mistakes that newbie internet marketers run into is jumping into the deep end without learning how to swim or even stay afloat. This is a metaphor for tacking a niche that has ruthless competitors with years of experience. Such niches include golf, self-improvement, dating, and weight loss— among others. This article will give you an overview of niche product marketing and how you can harness it to make money without getting slaughtered by your competition.

What is niche product marketing? It involved marketing products to niches that are “under the radar.” This includes esoteric niches such as “underwater basket weaving” and “underwater kickboxing” as hypothetical examples. Niche product marketing in these markets do not require massive outlay of cash to get started and, since competition is minimal, there’s no need to have laser-sharp marketing strategies to trounce your competition.

In other words, niche product marketing is way easier than jumping into a niche rife with competition. How to choose a market to exploit via niche product marketing? Think about your own interests and interests of other people you know. Niche product marketing needn’t be tough if you can think of a viable niche that you can market products to.

To gauge your competition to see if your marketing can be exploited via niche product marketing, type your niche phrase into Google and take a look at the left hand side. These are called Adwords ads and are indicative of whether or not customers in that niche are willing to spend money. Are there existing products being sold in the Adwords space via niche product marketing?

If so, you can guarantee that the market is full of buyers and the chances of making money via niche product marketing are high. If you don’t see any competing ads, you can guarantee that the niche is not a “money niche” and that you won’t have any luck making money via niche product marketing.

So, once you find a niche, what to do to find great key phrases to utilize niche product marketing on? Of you plan to advertise via Adwords, it is a good idea to find a keyword with 3-20 ads. Anything more and the competition is too rife with niche product marketing. Anything less, and there isn’t enough competition. Remember, in niche product marketing, competition is good. This flies in the face of inexperienced niche product marketers, but competition is a sign that money is to be made. Otherwise, the advertisers wouldn’t be shelling out a lot of money to advertise via niche product marketing.

Niche product marketing is the perfect strategy for inexperienced marketers to get their feet wet and test the (sometimes turbulent) waters of online marketing. Of course, once you mastered the art of niche product marketing, you can graduate to more challenging internet marketing ventures and remember niche product marketing as the strategy that let you “whet your beak” at internet marketing.

To find out how you can take niche product marketing to another level then head on over conquer Your Niche to discover niche product marketing secrets nobody knows about.

Question about product marketting

I have tried a lot of websites, but none of them seems to work!
I need — Common, Effective and Free marketting and advertising websites —

Loads of Thanks for help.

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How does Weatlh Masters International compare to a relative newcomer to the industry – EDCGold ? Given that WMI has been around for 5 years now it can be considered fairly competitive in an industry where new entrants emerge all the time.

The initial upfront cost for entering into WMI is $1495 and the commission offered on every sale is $1200 and this is quite a good sum. In online marketing programs if a program is giving a commission of more than 70% then it is considered as worth while and worth taking up too.

The owners conduct frequent warm-up or training conferences and seminars together for all the members and distributors in a live atmosphere and keep the members abreast with the changes made within the program as well as the latest online marketing developments. “These training conferences and seminars will help the members immensely in infusing a positive mindset as well as motivate the members”, say the owners. WMI charges its members for the training given to them and they are conducted at a common place for all members. This becomes another commitment on the part of members and it is a burden for those who want to operate on a shoestring budget.

Wealth Masters International follows a classic Aussie 2up compensation and the first two sales are passed up to your sponsor as training sales. After the first two sales each member is considered “qualified” and does not pass up any further sales to the sponsor. The products do come at a price of $1495. WMI is considered a competitive business model offering it’s members with a good earning opportunity. However, in the Internet marketing industry there are other programs that come for a better sign up price worth giving a thought before anyone could make a buying decision.

As you compare WMI with EDCGold which is another online business that was founded towards the end of 2006, by Craig Garcia and Mike Corcoran some interesting points can be studied. EDCGold program is offered at a sign up investment of $997 and allows promotional rights to 3 businesses within EDCGold itself – EDC Gold, easydailycash (EDC) and your new fortune (YNF).

EDCGold comes with easy daily cash and your new fortune too for the sign up price of $997. Easy daily cash comes at a price of $397 and your new fortune membership comes free with it. The third level at the $69.YNF is one level where members can directly earn a solid $69 per month.95 commission as opposed to a one-time payment of $997 or $397.

EDCGold members start earning commissions similar to Wealth Masters International because both the programs follow same Aussie 2up compensation.95 for the respective sales made which means the EDC business follows a 100% payout compensation plan at all three levels. Then the EDCGold business products are typically digitalized e-books and software and are designed specifically for promoting the EDCGold business.

The owners of EDC request the members to use EDC software and read the e-books. They are of the belief that if the members find the software and books useful, selling will happen easily. Its like this. A happy customer can convince another buyer.

The training and support given by EDC Gold sponsors is advanced and webinar style and one can virtually attend these right from their home setups. The training given by EDCGold sponsors is offered for free to their members.

EDC owners believe that all members should stay well informed of various marketing strategies and tools and then success and sales will surely follow. This is where training plays a vital role in molding the mindset of every member, be it a novice or an expert and this training is imparted for no additional cost to EDCGold signup members.

Question about masters payout

It's pretty huge when you miss a put and it costs you $60,000 or more…

Anyone?

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Differences between the conventional marketing and online marketing

During the nineties, the advertising sector experienced a dot com boom which was considered as the leading marketing mode available at that time. In ‘dot com,’ the advertisers have to pay for the duration an advertisement appears in the media, which is mainly a website. Unlike the conventional marketing, through online marketing, the business owners or the marketing groups have to pay only when the relevant ads appearing in the websites are clicked by the users. Thus, the advertising fund is utilized for finding the interested customers.

Feedback available in online marketing

The advertisers are able to calculate the number of clicks obtained for the ads listed in an online media. Hence, the advertisers can decide upon a refinement of the marketing strategy followed, when the desired results are not received. Online marketing is a result oriented marketing strategy unlike other forms of media advertisements. Thus, the money set aside for marketing and advertising will be utilized reasonably. Also, valuable information about the current market trends and the clients can be obtained through online advertising.

Different methods of online advertising

As the popularity of online marketing has been increased, various media are available now to stage this technique. These days, a good percentage of the promotion is carried out via ads placed on favorite and popular websites. Promotional emails about various products and services also contribute a significant factor towards online marketing. According to the recent trends of the online buyers, the customer reviews available at the website of the manufacturers are very much important for the buyer decisions.

Social Networking websites for online advertising

Many top networking websites and online communities are now the favorite advertising media for many marketing companies and business firms. Leading networking websites like MySpace, Facebook, YouTube, Craigslist etc. are earning revenues through the online marketing. New experimentations are seen in the online promotion sector to keep in pace with the changing trends of customers. Online promotion carried out through social networks uses advertising model which are behaviorally targeted towards customers. The advertisers analyze the detailed profile available in the social networking sites and online communities for finding potential customers. Advertising through these types of marketing media, utilizes the ‘word-of-mouth’ recommendations and reviews available within a particular community.

Availability through search engines remains the best option of online marketing as most of the online buyers use popular search engines like Yahoo and Google. Online advertisers use many search engine optimization techniques to improve their ranking of search results. If you are able to master these techniques and are aware of the latest trends in the internet marketing, you will be able to succeed through online marketing.

Question about online market

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