Posts Tagged ‘CBS’
March 12th, 2010 | 
Author: Corporate branding is where the corporate name is the brand, and here the products tend to be described more in alpha numeric or letter terms, and not have distinctive brand names. Such is the case with BMW. Corporate branding gives each product the strength of the corporate brand values and positioning, and saves a great deal on advertising and promotional spend. It builds up the strength of the corporate brand and its financi Read the rest of this entry »
Posted in Business | 
Tags: Branding, Business Branding, CBS, CRAIG, LATE, NIGHT, Personal Branding, Product Branding, TV | 
18 Comments »
Posted in Business |
Tags: brand Strategy, CBS, Co-branding, CRAIG, FERGUSON, LATE, NIGHT, The, TV |
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China’s growing affluent consumer segment has been attracting worldwide luxury brands for a long time. Gucci, LV, Zegna, and many other top brands tapped into the Chinese market in the early nineties, long before it started generating revenues1. And quite rightly so, as more than 300,000 Chinese now have a net worth of more than US$1 million. The mainland’s millionaires control about US$530 billion in assets and more Read the rest of this entry »
Posted in Business |
Tags: brand Strategy, CBS, Chinese brands, Chinese luxury brands, CRAIG, LATE, luxury branding, NIGHT, TV |
18 Comments »
A great brand name is one of the most important assets of a company1. It conveys the brand identity, it tells people what the company does and why it does it better than others, and it gives space for creative design and communication developments.
Indeed, a great brand name tells a story about your business, a story that transforms your brand into a broader idea: the business, the product, the service, but Read the rest of this entry »
Posted in Business |
Tags: Brand naming, brand verbal identity, CBS, Chinese brand naming, CRAIG, English brands in Chinese, LATE, NIGHT, TV |
18 Comments »
Customer Based Brand Equity – A Pragmatic Approach
Dr.K.Krishnakumar, Lecturer in Commerce, Periyar University, Salem – 636 011
Introduction
In the new era of a globalized market place, brands are k Read the rest of this entry »
Posted in Business |
Tags: brand Association, brand Awareness, Brand Loyaty, CBS, CRAIG, LATE, NIGHT, perceived Quality, TV |
18 Comments »